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"The Social Dilemma"
INTRODUCTION:
Hello and welcome to my new article on "The Social Dilemma". This Netflix documentary takes a deep dive into the psychological underpinnings and manipulation techniques used by social media and technology companies to addict users. In this video, we'll explore the three main goals of tech companies, the concerns of mental health in relation to social media, the dangers of fake news, and the role of artificial intelligence in social media.
MAIN BODY:
The film's main interviewee, Tristan Harris, former Google design ethicist and co-founder of the Center for Humane Technology, explains the three main goals of tech companies: engagement, growth, and advertisement. The manipulation tactics used by these companies are likened to magic, where they persuade people by manipulating what they see, and integrating psychology into technology.
Jonathan Haidt, a social psychologist at NYU Stern School of Business, brings up the concerns of mental health in relation to social media. There has been an increase in depression and suicide rates among teens and young adults since the early 2000s, and Haidt points out that this pattern points to the year social media was made available on mobile phones.
The documentary also highlights the dangers of fake news. Harris argues that this is a "disinformation-for-profit business model" and that companies make more money by allowing "unregulated messages to reach anyone for the best price". According to a study conducted by the Massachusetts Institute of Technology, fake news on Twitter spreads six times faster than true news.
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The film uses a cast of actors to portray the dramatization of the issues covered in the film. The narrative features a family of five, portraying various perspectives of social media usage and its influence on their daily lives. The main character, Ben, is a teenager who falls deeper into social media addiction under the manipulation of the Engagement, Growth, and Advertisement AIs. Cassandra, Ben's sister, represents individuals free from the manipulation of social media and technology. Isla, the youngest daughter in the family, represents how teenage girls fall into depression and lose their sense of identity due to social media.
One scene in the narrative shows the family at the dinner table, where the mother proposes that everyone keep their cell phones locked in a Kitchen Safe prior to eating dinner. Isla becomes so addicted to social media that she resorts to shattering the Kitchen Safe with a tool to retrieve her own phone, damaging Ben's phone screen in the process. Towards the end of the film, Ben gets involved in an "Extreme Center" rally that becomes violent and gets detained by the police when he tries to make his way to Cassandra.
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CONCLUSION:
In conclusion, "The Social Dilemma" highlights the dangers of social media addiction and manipulation techniques used by tech companies. The interviewees propose ways the audience can take action to fight back, such as turning off notifications, never accepting recommended videos on YouTube, using search engines that do not retain search history, and establishing rules in the house on cell phone usage. Thank you for watching this video.
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